For business
Second-life supply — secured at the moment of sale
Every resale-as-a-service platform shares the same weak point: whether an item comes back depends on the customer choosing to hand it over AFTER the purchase. RUONIS flips that assumption.
Typical resale-as-a-service (Trove, Archive, Reflaunt, and similar)
Take-back is optional and after the fact. An item might come back in a month, in a year, or never — second-life supply can't be planned for.
RUONIS
The return commitment is part of the FIRST purchase, not a separate later ask. Second-life supply is locked in the moment the customer clicks "Pay" — with a known deadline and a known probability.
The result: a predictable second-life catalog, not a lottery that depends on the customer's goodwill.
One item's economics: Bangų lietaus striukė
Customer-facing prices are this product's real catalog values. Logistics and inspection costs are illustrative internal figures.
What the customer sees
| Sold new | +€129 |
| Returned per commitment | |
| Logistics | -€6 |
| Inspection and cleaning | -€4 |
| Resold — second life (Very good) | +€79 |
| Return credit issued to customer | -€39 |
A conventional one-time sale: €129 — and the item disappears from circulation. RUONIS: €208 in gross revenue from TWO sales, €159 net — and the item is still in the catalog for another cycle.
Conversion numbers (illustrative)
Illustrative figures — this demo has no real traffic.
Weekly traffic
- 1,842 visits
- → 263 added to cart (14.3%)
- → 97 orders (36.9% of cart adds)
Last cycle's returns
- 340 sold with a commitment
- → 218 returned on time (64.1%)
- → 122 kept — Ruonis word of honor (35.9%)